Generic Action

6.    Communications

Greater London is home to some 7 million people and is one of the most diverse cities in the world. Effective communication with Londoners is essential to the success of the London Biodiversity Action Plan. Apart from raising awareness, we must secure an understanding of the issues involved and provide opportunities for all people to become actively involved in action.

There is currently a great deal of activity to educate and involve the public in nature conservation in London, carried out by Local Authorities, Government agencies and a wealth of voluntary bodies and local volunteer groups. These activities include guided walks, open days, themed events, environmental education activities with the formal education sector and practical workdays. Some of these events, when well publicised, are extremely popular with the public. However, there is concern that the people attracted to environmental events do not fully represent all of London’s society – and that some areas of London are better served than others.

There is a wealth of experience and expertise in London and across the UK in the field of communicating biodiversity issues to the public. The Partnership recognises the need to tap into this resource and develop new and innovative mechanisms to ensure that all Londoners have a real opportunity to experience, understand and participate in biodiversity conservation and the Biodiversity Action Plans.

The Communications Topic Group is the Partnership’s sub group for issues of education, marketing, media and involvement. New partners are welcomed.

London Biodiversity Partnership Communication Guidelines for Action Plans are available.