1. Setting Communications Objectives, 2. Key Messages, 3. Target Audiences
4. Communications Methods, 5. Aids to Communications Planning
6. Cost of Communications, 7. Monitoring and Evaluation, 8. Case Studies


Target Audiences
Attempts should be made to define target audiences for communication. This will help to focus communications effort and aid evaluation. The target audience must be specific - 'All Londoners' may be the ultimate goal for your communication, but is too vague a target for communications planning.

Target audiences should also be prioritised. Apart from ensuring the most efficient use of communications effort, this will also indicate which language style would be the most appropriate for your messages. Avoid the trap of making 'one style suits all' communications (unless you are planning mass communications, such as press releases for general consumption via the media), as they will probably be too generalised or simplistic to suit your priority audience as a result.

Potential target audiences for the London Biodiversity Partnership
The following list is not exhaustive. It is intended that it should serve as an aid to producing your own, specific, 'communications checklist'.

Community Groups:
Local Residents Associations
'Friends Of' groups
Local Agenda 21 groups/Officers
Religious Groups/Leaders
Ethnic Minority groups
Woman's Institute groups
Local Chambers of Commerce
Volunteer Agencies

Other Community Sectors:
Families
Retired people
Unemployed people

Special Interest groups:
Allotment Holders
Gardeners - professional, amateur
Birdwatchers
Botanists
Cyclist groups
Railway Enthusiasts
Local History Societies

Decision-makers about the local environment:
Government Agencies/Bodies
Greater London Authority
Architects - built and landscape
Planners
Developers
Builders
Businesses
Local Authorities

The Leisure Sector:
Tourist Board and Associations
Riverboat/Bus Tour Agents
The Royal Parks
Existing Visitor Attractions, eg The Dome, London Eye, Tower of London etc

Formal Education:
Local Authority Education Inspectors/Advisors
Teachers - Primary Schools, Secondary Schools
Children - Primary Schools, Secondary Schools
Lecturers - Universities/Colleges
Students - Universities/Colleges
Playgroups - staff and children
Museum Services

Informal Education/Youth Groups:
After Schools Clubs
Youth Centres
Youth Groups - Guides, Scouts, WATCH, Young Ornithologist Club etc
Students Unions
Museum Services

Environmental Education Networks/Organisations:
London Environmental Education Forum
Thames Education Network
Black Environment Network
London Wildlife Trust
RSPB
Wildfowl and Wetlands Trust
Learning Through Landscapes
Friends of the Earth
British Trust for Conservation Volunteers

The Media:
Reporters
Presenters
Journalists
Editors
Newspapers, Magazines, Radio, Television, Internet
Advertising Agencies - billboards, sides of buses/taxis/bus stops, etc

Potential Demonstrators:
Aquaria
City Farms
Botanical Gardens
London Parks
Zoos
Nature Reserves/Visitor Centres

Potential Exhibition-stagers (in addition to potential demonstrators):
Art Galleries
Flower Shows
'Ideal Homes' - type Exhibitions
Garden Centres/Garden sections of DIY and Home stores
Healthfood/wholefood outlets/restaurants, etc
Libraries
Museums
Stately Grounds/Public Gardens/London Squares Associations
Other Tourism Centres eg. Wetland Centre

Potential Sponsors:
Any business that uses images of biodiversity as a logo
Companies that appear to be greening their image
Advertising companies
Media - gardening magazines/pages/columns/programmes, Architects/Planners magazines, Press, Radio, Television, Internet
Wholefood/Organic/Vegetarian restaurants & chefs

Other London Biodiversity Partnership Partners:
If you don't know who they are - ask the Communications Working Group!


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