Contents
1. Setting Communications Objectives
2. Key Messages
3. Target Audiences
4. Communications Methods
5. Aids to Communications Planning
6. Cost of Communications
7. Monitoring and Evaluation
8. Case Studies



Introduction
Communications planning should be considered at the outset of any action plan and it is intended that the London Biodiversity Action Plan should have a strong communications aspect.

The Communications Topic Group of the London Biodiversity Partnership has produced these guidelines (14 July 2000) in order to assist the Species and Habitat Action Plan and Species Statement working groups in their efforts. To ensure consistency in Partnership communications and to avoid the delivery of contradictory messages, the working groups should consult the Communications Topic Group over their communication objectives, actions and monitoring. The most appropriate time to do this is during the second round of Action Plan consultation.

These Guidelines will:
• Provide notes on setting communications objectives;
• Define the key messages to be included in all Partnership communication;
• Provide a checklist of potential target audiences for Partnership communications.
• List methods of communication for reaching target audiences;
• Provide notes on the evaluation and monitoring of communications;
• Provide case studies to illustrate the selection of mechanisms appropriate to specific target audiences.